1. Include a Standard Navigation on every page

   You should ensure that each page on your site includes your site's standard navigation. This will help to pass link juice between the pages, hence increasing the possibility of obtaining a backlink. You should ensure that keywords are included in the navigation to help push your rankings up for individual pages.
   
   

2. Ensure links can be read by Google

   This sounds simple, but you need to ensure the links can be read and followed by Google. This means having HTML links and not links in JavaScript or Frames. Also avoid using images if possible as these pass less relevancy than anchor text links.
   
   

3. Obtain backlinks for inner pages

   Once you have optimized your home page and recieved some return on investment, you should attempt to gather backlinks to your inner pages. For example, you could start an individual backlink campaign for your category pages. As these pages would link to your home page, you would increase the possibility of the link becoming a Google backlink. You should submit individual pages to relevant directories. For example, a page offering your service in Manchester could be added to a Manchester business directory.
   
   

4. Ensure inner pages are optimized and have unique content

   Optimize your inner pages for your keywords and with unique content will also push these pages up in the search engines. This will increase the likelihood of obtaining one-way backlinks naturally. These pages of course link back to your home page, which again might result in a Google backlink.
   
   

5. Create a sitemap

   You could create an SEO friendly sitemap. This sitemap should then be deeply linked to from the main navigation. This will again increase the probability of obtaining a backlink from one of the sitemap pages.
   

Last Modification: Aug 25 2009, 11:14 AM